Jay-Way

Amsterdam native, Jeff Kesse, better known as, Jay-Way is not your average rapper. Typically, when you turn on the radio (which most people don’t even listen to anymore), you’ll find a plethora of songs in which the artist is only talking about sex or drugs. If this is what you look for in music, then Jay-way is not the artist for you. However, if you’re in the market for conscious lyrics, positive messages, complex storytelling, and fire beats, then look no further. Being influenced during the short time he lived in New York, his honest, poetic and straight lyrics, speak to an entire new generation, as well as older Hip-Hop fans.

Jay-Way isn’t just a random up and coming artist either. He’s put in all of the hard-work necessary to actually put prestige behind his name. After releasing his first single “Cool Kid”, Jay-Way put out his first solo project Jaynalysis, earning him the award for Best Rapper at the Glint Awards, only a month later. The accolades don’t end there either. In 2016, Jay-Way was chosen to be one of the (5) Encore Freshmen, releasing a compilation album. His first song from this project, “Happen Dappen”(definitely my favorite song), received 100K plays within the first week of release, went straight to number 1 in the Spotify NL Viral Chart and has gained over 2 million streams up to date.

Image result for jay way
Photography By: Rein Kooiman

Jay-Way clearly has an ever-increasing fan-base, but in addition to this, he must also, in the words of Cardi B, have “shmoney”, as he’s been rocking the stage with his own shows and festivals with his live band as well, opening up for artists such as KRS-One, Obie Trice and Rejjie Snow, in addition to doing a live performance for the radio show 3VOOR12 on NPO/3FM. Haven spoken with this talented artist (find the interview below), there is no doubt in my mind that he is destined for the top of the top, so definitely keep your eyes directed towards the skies (just don’t look directly at the sun) to see the constant rise of Jay-Way’s continued success.

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